Lil-Lets South Africa were looking to refresh their brand. Their new proposition, "Choose what works for you", was a call to women everywhere to embrace their differences, their unique qualities and their own choices in a world that is constantly telling them how to think and feel.
Lil-Lets wanted to show women that nobody knows their bodies better than they do, and that no-one should be telling them how to do things.
This bold, clear and confident brand personality wasn't reflected in their existing visuals. Our aim was to bring "Choose what works for you", to life in a style that had strong visual impact, while also separating Lil-Lets from its competitors.
While initially proposed for the African market, the new visual identity is being taken on by Lil-Lets globally to update their brand in the UK and around the world.
Poster and print ad design
Product posters
Information posters
