A quintessential gentleman never goes a day without reading the newspaper, but the classic format is becoming a bit dated.
What if there was a paper designed especially for the modern gentleman? One that aimed to build upon the classic design style we've come to know.
The Royal Times served as the trade presenter for the launch of English Blazer Royal deodorant and aimed to deliver a modern take on the outdated design of newspapers.
It used satirical articles to sensationalise the launch
of the product and deliver statistics in a more engaging manner.
It even included articles on how to better yourself as a modern gentleman.
The back page included modernised versions
of classic newspaper games that readers could play to win prizes.
The back page included modernised versions
of classic newspaper games that readers could play to win prizes.
