Many families have 'go-to' meals when it comes to dinner time, but these can become boring and predictable after a while.
SPAR's Wholesome Home Cooking campaign aimed to provide busy moms with fresh new recipes for dinner time. Ones where the ingredients were novel, healthy and readily available at any SPAR.
SPAR's Wholesome Home Cooking campaign aimed to provide busy moms with fresh new recipes for dinner time. Ones where the ingredients were novel, healthy and readily available at any SPAR.
I was tasked with developing the look and feel for the campaign as well as to create 20 recipe shots required for the content. The catch was, there was no budget to shoot the recipes, so each one had to be created in Photoshop, using sourced stock imagery comped together to make the final visuals.
The logo lockup illustrates the mixing together of healthy ingredients going into these creative dishes.
The campaign ran in various countries, each of which received a logo lockup, videos and recipe cards designed in their language.
