In 2019 Tops at SPAR launched the, 'Glass of not so serious', campaign. Opening South Africans up to the idea that with a country full of serious issues, maybe it's time for a glass of something not so serious.
So when asked to develop a 2019 calendar for the new brand, it made sense to remove all the things that make calendars so...serious. like Mondays, last minute Christmas shopping and tax deadlines. But we didn't stop there, we added holidays and extra days to make the world's first 375 day calendar.
Don't like Mondays? They're gone, say hello to second Sundays. That means four-day weeks all year long. You're welcome.
Our calendar comes standard with ALL the days...July 1st, October 22nd, May 21st. But what about the days you DON'T have? Like August 37th, or December 24B? The 375 Calendar gives you these never-before-seen days at no extra cost.
Some 'fun' calendars like to remind you of days like 'Party Day' and 'Gin and Tonic Day'. But what good are these if you have to spend the day at the office? The 375 Calendar has upgraded all your favourite celebratory days into full blown national holidays. Now that's a calendar worth hanging by your desk.
Most calendars assume that you've somehow managed to get all your Christmas shopping done by the 24th of December, but not us. We know that in the year-end madness you've focused so much on finding the perfect Turducken that you've completely forgotten to buy presents for half your family.
