South africans had never heard of hellmann's mayonnaise.
We needed to show them that it could bring out the best in any gourmet burger.
We created the hellmann's rock your burger truck.
A mobile burger restaurant that travelled the country rocking burgers with hellmann's mayonnaise.
We needed to show them that it could bring out the best in any gourmet burger.
We created the hellmann's rock your burger truck.
A mobile burger restaurant that travelled the country rocking burgers with hellmann's mayonnaise.
Campaign concept by THE DO AGENCY
Campaign logo illustrated by Studio MUTI
PR launch, truck build and selfie bun by Mbongiworks
Digital presence by Liquorice
