While most protein brands focus on getting the most out of training, Optimum Nutrition wanted to help athletes take control of the moment training ends and recovery begins. We developed a campaign with England Rugby showing that with the right recovery supplements, athletes can turn stop into unstoppable.
Airing during the Guinness Six Nations, our campaign featured England Rugby Stars Emily Scarratt and Henry Slade breaking their own performance barriers using Optimum Nutrition supplements.















